I left corporate advertising in 2013 to work as a consultant because I love working with passionate business owners. I felt I could best use my talent, experience and knowledge over the whole of a business rather than just small parts. Marketing not only involves advertising, but all consumer interactions and business processes.
In my previous roles various a marketer, creative and producer (Linkedin profile) I’ve developed a razor sharp business acumen that sits side by side with a world class creative mind. That is my unique selling point, I can analyse business needs, write a plan and deliver a great creative that will drive results.
I’ve created advertising campaigns for international companies (Virgin, Woolworths, Nesspresso, Samsung) with multiple stakeholders and complex strategies, but also worked with solo small businesses using local marketing. I’ve personally written copy, graphically designed print ads, directed video promos and developed websites.
What I do now for my clients is to use all of my experience synthesize strategic insights with creative production. My clients get a advertising agency service without the agency price tag. I left corporate advertising to connect with the passionate business people that have a great service or product, but lack the budgets for a big agency. If that’s you I would love to talk.
Here’s my CV on Linkedin for a detailed outline.